Retention & Marketing Automation Specialist

part of the Optimax Eyewear group has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs style preferences and budgets.

Through innovative technology and AI-driven solutions is reshaping the eyewear industry and delivering a seamless personalized shopping experience. We ensure quality affordability and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.

About the Role

We are looking for a hands-on tech-savvy Retention & Marketing Automation Specialist with proven experience in a
high-volume B2C marketing environment to join our CRM & Marketing this role you will lead the end-to-end execution of our email campaigns and automated journeys within
Salesforce Marketing Cloud (SFMC). Youll sit at the intersection of marketing strategy journey logic and basic marketing-tech operations taking campaigns from initial brief to launch and performance analysis.

If you know your way around SFMC (Content Builder Journey Builder) have an eye for detail basic HTML/CSS troubleshooting skills a data-driven mindset and love creating personalized customer experiences for B2C audiences this role is for you!

Key Responsibilities

• Campaign & Journey Execution: Set up test and deploy high-volume B2C promotional triggered and lifecycle email campaigns using SFMC Content Builder and Journey Builder.
• Hands-On Setup (No-Code/Low-Code): Build email layouts using existing templates/blocks configure styles (padding margins fonts colors) adjust image paths UTMs links and alt texts.
• Basic Technical & Logic Setup:
  • Understand Data Extension structures and basic data logic for B2C segmentation.
  • Implement basic personalization strings and set up dynamic content logic in briefs/blocks.
  • Perform basic HTML/CSS tweaks to fix email rendering issues when needed.
• Automation Management: Define schedule and maintain campaign triggers frequency rules entry/exit criteria and automated flows in Journey Builder & Automation Studio.
• A/B Testing & Optimization: Plan and execute A/B and multivariate tests (subject lines content/CTAs send-time optimization) to drive continuous channel improvement.
• Reporting Analytics & KPIs: Monitor track and analyze key campaign performance metrics (Open Rate CTR Conversion Rate Unsubscribes Deliverability). Provide actionable insights and reports against defined KPIs.
• Cross-Team Collaboration: Work closely with UI/UX Designers (Figma assets) Content Creators Data/BI and SFMC Developers (passing advanced SQL/AMPScript needs to Dev).
• Quality Assurance (QA): Perform thorough content functional and logical QA (links UTMs personalization rendering across devices and journey flows) before launch.
  
  

Requirements

• 13 years of experience as an Email Campaign Manager CRM Specialist or Marketing Automation Specialist in a B2C environment.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) specifically Content Builder and Journey Builder (Must-have).
• Data-Driven Mindset: Strong understanding of email marketing KPIs analytics and experience running A/B tests to optimize performance.
• Technical Aptitude:
  • Basic HTML & CSS knowledge for email troubleshooting/formatting.
  • Good understanding of relational data structures (Data Extensions primary keys).
  • Familiarity with email deliverability best practices and web asset preparation (image optimization naming conventions).
• Strong logical thinking with the ability to define business rules and customer journey flows.
• High attention to detail and a QA-first mindset.
• Fluent English (written and spoken)
  
  

Nice to Have

• Basic knowledge of AMPScript or SQL (reading/modifying simple scripts).
• Experience with SFMC Intelligence Reports / Analytics Builder.
• Experience working in an Agile / structured marketing workflow environment (e.g. Jira ).
• SFMC Marketing Cloud Email Specialist Certification.

Required Experience:

Manager

Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1