Product Marketing and Content Writer

Product Marketing and Content Writer

Responsibilities

• Work closely with PLMs to distill product and solution positioning in line with GTM strategy
• Conduct market and competitor research to develop winning messaging
• Build customer-facing materials, including presentations, solution briefs, website copy, white papers and eBooks, analyst materials, articles, nurturing cadences, blog posts, social media posts, and more
• Create sales support tools
• Maintain content calendar to meet campaign, event and product release plans
• Website: Edit content and maintain pages
• Email marketing: Create/edit mailers and newsletters
• Handle industry award submissions
• Manage and monitor company-moderated groups on social media

Requirements

• 5+ years of experience in B2B technology marketing and content development
• Strong task management and organizational skills
• Native English speaker
• Proven ability to effectively communicate value to varied (technical and business) audiences
• Experience in the telecom industry: an advantage

  Location: Based at the RAD headquarters in Ramat Hachayal, Tel Aviv. Hybrid option twice/week.